Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

Facebook tests ‘subscription Groups’ that charge for exclusive content Facebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch Google Search Console URL Inspector Tool Is Still Rolling Out Google has added several features to its beta Search Console that offer greater insight into indexed URLs, including new more detailed crawl, index, and page-serving information, the Internet giant announced this week. SEO Roundtable Report: Employee advocacy trumps influencer marketing Employee advocacy has gotten recommendations that are seen as more trustworthy than those of traditional influencers, while the accurate measurement of return-on-investment (ROI) remains a top challenge for social media marketers, according to interesting recent Sprout Social report data

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Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

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